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SBP 010: The Meaningful Difference Framework, with Graham Staplehurst and Jorge Alagon
The Sleeping Barber - A Business and Marketing Podcast
Branding - The Four Fundamentals That Brands Need to Pay Attention To
Vodophone was created from many different brands that acquired and merged together into vodophone. But since it hasn't done enough to create meaning and difference in the market, to sustain that value and competitiveness. Air tail is back into our top turned telecon brands. This year because it faced off the threat of a low priced competitor,. A rebuilding trust, and therefore that emotional connection and that meaningfulness for indian consumers. And it's actually still able to sustain higher prices than other brands in the market place.
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