The Right Way to Get Your First 1,000 Customers
HBR IdeaCast
00:00
Customer Acquisition: The Startup Challenge
This chapter explores the innovative strategies a startup utilizes to attract early customers while managing limited resources. It emphasizes the importance of humility and adaptability, as well as the need to understand customer experiences before leveraging technology for growth. Additionally, it highlights the critical transition from learning about customers to scaling operations effectively, underscoring the necessity of a focused approach to customer acquisition in the early stages.
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