When Trust Me Online came out, what that come up through a traditional publisher? Yeah. And then I showed it to him and asked him if he thought I could sell. And it did. It sold at an auction. Then we put out- What, the publisher's at an auction? Yeah. But yeah. So then- And then did you do all your viral marketing for that book? Yeah. The thing got a bunch of press as this like huge book coming out - which sort of proved my point.
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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.
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