How Patagonia Rewrote the Rules of Influence With David Gelles
Under the Influence with Jo Piazza
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The Values-Driven Legacy of Yvon Chouinard
This chapter delves into Yvon Chouinard's business philosophy at Patagonia, prioritizing values over profit and exploring the challenges of finding purpose-driven leaders. It emphasizes the importance of maintaining control to uphold core values and highlights the positive shift towards mindful consumption and social responsibility within the company.
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