The Rise of Relationship Based Creators

I think we're just seeing the reintroduction of relationship based creators. Who are starting out relationship based. Which is very unique because normally you look at an Emma Chamberlain, right, who reaches this scale and then can put out a video that's not searchable. And I think that we're moving in this direction. This will be something that comes up on the channel soon, but in this direction of like deeply personal versions of each platform. Meaning like my Instagram is different from your Instagram. My YouTube is different from Your YouTube. That means for creators that you have the opportunity to create a hyperspecific, hyper personalised world for your community. It might mean that we all have smaller