The Key Words in a Good Mission Statement

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Google's mission statement is to organize all of the world's information and make it universally accessible and useful. The key words in a good mission statement are "information, organize," "useful" and "universally accessible" So by doing this, they're able to know how much progress Google is making towards the skull.

What problem are you solving? For who? With what solution? What makes your solution different? And most importantly: What would the perfect solution look like? These are the things you should be spending most of your time thinking about as an entrepreneur. NOT taking photos of your food, Gucci duffle bag, and shitty snakeskin loafers to get social media followers to think you're rich, and maybe buy your stuff. Right now the entrepreneur market is in a state of mass confusion. Why? I believe most people's targets and goals are vague undefined entities. And when you build a mind, business, and strategy based upon vagueness, you build nothing of value and cause confusion. This is why you need to think: What does perfection look like? Defining the perfect solution your customers would dream of in a world unconstrained with today's reality will open your eyes to what they really want. Your goal should be to make progress towards it. Innovation begins here!