How to Monetize Your Web Product

There's sort of a trade-off there between moving fast and getting something out the door versus gaining a competitive advantage. If you're not one of those companies do you try to build your own models? Do you try to you know reinvent the wheel or do you kind of just use the models that those other Companies give you in their API's then that's kind of a open question. How does the average how does the average person use this like you know? There are lots of rewards to figure that out.