Building a Fitness Business and Nurturing Community Engagement

This chapter explores the journey of starting and growing a fitness business, emphasizing the significance of business acumen, customer service, and community engagement. The speakers share insights on the roles they and their spouse play in managing both the fitness and financial aspects of the gym, discussing the challenges and strategies for sustaining membership numbers and profitability throughout the year. Additionally, the chapter focuses on expanding business through Electronic Funds Transfer (EFT) growth and targeting younger demographics via social media marketing and tailored programs.