The Dead Internet Theory

This chapter explores the 'Dead Internet Theory', which suggests that a significant portion of online content is generated by bots and AI rather than humans, particularly since 2016. The discussion includes implications for advertising, user engagement, and the authenticity of online interactions, alongside concerns about misinformation and the ethical challenges posed by this blurred distinction. It also highlights recent studies showing the prevalence of AI-generated content and the influence of bots on social media, raising questions about the integrity of digital communication.