Psychology for Designers and Defenders Pick It Up

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Joe: I'm going to go ahead and start this next question by highly recommending your awesome book. It's called Psychology for Designers and Defenders Pick It Up. Joe: What you did in this book is you're teaching a man to fish. You have so many resources and insights in the book that it truly inspired me to want to pursue my knowledge of psychology. He says if he could recommend one book to our listeners, what would it be and why? Joseph: Business model generation and value proposition design are superb books in terms of justifying all your work at the same time.

Joe Leech shows us how psychology helps frame what we’re seeing in user research. He articulates why the superpower we need is understanding how business works. He inspires us get out of our seat and talk to executives in the organization more about the business. He also challenges us to not just always be shipping, but always be shipping the right things.

Secret Identity/Origin Story (4:39)
Biggest Superhero (14:50)
Biggest Failure (22:37)
Awkward Testing Story (30:03)
Design Superpower (32:03)
Design Kryptonite (33:34)
Design Superhero Name (36:52)
Fight For Users (42:03)
Psychology & Design (43:05)
Habit Of Success (49:48)
Invincible Resource (51:26)
Book Recommendation (54:40)
Best Advice (57:49)
Contact Info (59:46)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/039

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