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Why Some Amazon Brands Are Failing and How You Can Steal Their Customers

Ecomm Breakthrough

CHAPTER

Repositioning Brands: Crafting Identity and Exclusivity

This chapter explores innovative marketing strategies for repositioning product categories, using Hasbro's transformation of action figures as a prime example. It discusses the significance of establishing a strong brand identity through storytelling and exclusivity, particularly for e-commerce businesses on platforms like Amazon and Shopify. The narrative emphasizes connecting emotionally with consumers by highlighting unique brand attributes and fostering personal connections.

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