Brand Storytelling Is About Empathy | The Methodology & Values of Brand Storytelling
Storytelligent | Brand Storytelling with Bryce McNabb
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Why Brand Storytelling Is Important
Brand storytelling is not a story, it's the act of telling your story. The transformation we're going to cause in other people's lives if you're a nonprofit that's what people buy. It's about where they're starting right now and how their life will end up - which oftentimes might even be significantly better than where they could have ended up. That way your brand can grow powerful enough to make a significant impact in society.
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