CPG SaaS Versus CPG Food and Beverage?

When you talk to founders of CPG brands that have grown super quickly, and the question, are you profitable? And it's always like, no, we're not. So regardless of what you do, it's about slow, sustained, steady growth and hopefully trying to be profitable along the way. If you're a soda company and you're acquired by Pepsi, they'll obviously produce at a larger quantity and can cut savings. But this won't automatically increase your contribution margin by like 60%.