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6min chapter
Katrina Wong - VP Product Marketing at Segment-Twilio - How to Map Out an Effective Growth Strategy?
The Growth Hub Podcast
Growth Strategy - The Value Exchange
In addition to understanding your customer and the value of change, it's really insuring that you have this universal view of the customer. Every interaction needs to provide some value in exchange for the time that they're spending with you. And if you can at the right channel, im all, that is key. Grausam: As long as a marketer also wants to do what we all want to do but the technology wasn't there for us to actually capture our customers' data.
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