The Real Capital Allocation Questions Come When You're Running the Business

Didier Elzinga is the co-founder and CEO of Culture Amp – a people and culture platform, with a mission of powering culture focused companies right around the world. 

Culture Amp is a pin-up of the growing Australian technology scene, having recently  reached unicorn status – the coveted billion-dollar valuation. While on the periphery, this founding story could be seen to be that of a quintessential fast-growing technology business; venture capital-funded, global focus from day one and the variety of scaling issues that emerge from this. However what separates this story, was the belief required to build a business and go after an opportunity in a category that at the time did not even exist. That is pure entrepreneurship.

What is inspiring about Culture Amp, is the fact that while attempting to help every other business in the world, focus their attention on culture, Didier and his co-founders have had the added pressure of building a business that itself has needed to be a beacon of light of what is possible by placing people and culture at the heart of their own workplace.

Didier is thoughtful on a whole range of topics and is no doubt one of Australia’s great next-gen founders.