RV E19 - MUST LISTEN: Revenue R&D vs. Demand Gen | Dominate Your Market Podcast w/Michael Pedersen
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The Best CEOs Are CEOs That Understand Every Function
The best CEOs are ones that can understand every function in the business. I would push this back on CEOs like if you got to get in there and start doing some things right. From a budget allocation standpoint, what they call overspend in sales is probably wrong. The way we're starting to flip that needs to be a lot more one to many oriented.
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