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#10 Michael Mauboussin: Expectations Investing

Investing by the Books

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The House Money Effect

The house money effect is really a concept of mental accounting that was developed by Richard Thaler. In our minds, we tend to put things in different buckets, right, different accounts. And so for instance, you might imagine that you bought a stock at 50, and then the stock proceeds to go to 100,. So that's really good. What most of us typically do is we think of the first 50 as "the house money"

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