How Does It Affect Your Work?

"i'm just so used to embodying these people," she says. "It's kind of twofold in terms of audience ampathy, and then also just super tactically, being able to walk on a stage and feel competent there." She adds: "I may step into those shoes every ten minutes of a scene"

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The old framework of the buyer’s journey is broken.

Customers expect more access than ever to educational, engaging content at every stage of their decision-making.

Ashley Faus believes it’s time to reframe the buyer’s journey as the content marketing playground where customers can learn, engage, and interact with content on their own terms—building trust and affinity that lasts a lifetime.

As the Content Strategy Lead of Software Teams at Atlassian, Ashley manages a team for content and distribution for iconic software solutions that unleash the potential of every team.

She talked to us about how to fully embody your audience, focus on building relationships, and reframe the content marketing funnel.

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