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Brands After Vibes: Branding in the Days of Slop

Future Commerce

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Navigating the Era of Ambient Brands and Ephemeral Vibes

This chapter delves into the changing landscape of branding, highlighting the impact of short-lived trends and algorithm-driven platforms. It critiques the move from traditional storytelling to a focus on immediate emotional responses, reflecting on the implications for brand identity in today's culture.

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