14min chapter

On with Kara Swisher cover image

Uber’s Profit, Power and Problems with CEO Dara K

On with Kara Swisher

CHAPTER

Navigating Challenges and Financial Gains

This chapter explores the intersection of personal challenges and corporate strategies, beginning with the emotional journey of supporting an LGBTQ+ family member amidst rising anti-gay rhetoric. It shifts focus to Uber's financial trajectory, highlighting recent profitability milestones and the company's adaptation towards sustainable growth against a backdrop of past losses. The discussion also examines Uber's advertising strategy and its implications for user experience, alongside the competitive landscape of its services such as Uber Eats.

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