Evolving YouTube: Community, AI, and Advertising

This chapter explores the significant changes on YouTube, particularly the rebranding of the comments section to a community tab designed to boost viewer interaction. It discusses the implications of AI in video content creation and analytics updates that enhance creators' understanding of viewer engagement. Furthermore, it emphasizes the evolution of advertising strategies, especially with the introduction of shorts-specific ad options and the role of influencer marketing in shaping new career aspirations.