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TKC 700 Day 1 in Seattle

The Kindle Chronicles

CHAPTER

The Oasis - The Design Challenge?

With the original Oasis, to be able to shrink the device and have that unique form factor, we had to find another way to add battery. And it was very polarizing. Was the asymmetrical design going to be interesting to people? Would people like the blade and grip? would people like aluminum versus soft touch paint, which we have on the back of the paper white? Oh, right. Well, with the dust having settled, what did customers think of some of those bold choices you made? They loved it. You know, it performed way better than we expected. People just really gravitated to that new design. There's a group of people like physical tape, the page

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