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How to Find People Who Are Great at What They Do
I think that understanding where to invest your time and energy is really important, but also understanding like what's the oral lie on that investment. And so if I were to spend three hours interviewing every single cut of every single video, what are we going to do? Get an extra 10,000 views? Yeah. Like it's immaterial compared to everything else. If the content was the biggest opportunity, then I would just shut everything else down.