What's the Worst Possible Way to Solve This Problem?

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It depends on the nature of the problem we're trying to solve. But I think one of the best questions I like thinking of is like, what's the worst way you could solve this problem? Because that always gets interesting fun answers. Ultimately, what people do when they answer that is they will bring out some of their latent fears or maybe things they're nervous about.

Mark Rickmeier shares the specific approaches product innovators use to develop breakthrough solutions.

— YOU’LL LEARN —

1) The double diamond framework for more effective problem solving.

2) How to quickly generate new, original ideas in two ways.

3) A handy tool to help you select the most resonant solution.

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— ABOUT MARK —

Mark Rickmeier is the Chief Executive Officer at TXI, a boutique strategy and product innovation firm that specializes in UX research, design, and software development and closes the gap between ambition and reality. Over the past 20 years, he has created more than 100 mobile apps, custom-built web applications, and intuitive user experiences.

• LinkedIn: Mark Rickmeier

• Walkshop: walkshop.io

• Website: TXIDigital.com

— RESOURCES MENTIONED IN THE SHOW —

• Organization: Future Problem Solving Program International

• Tool: ThoughtExchange

• Book: Traction: Get a Grip on Your Business Paperback by Gino Wickman

• Book: Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins

• Book: Rituals for Work: 50 Ways to Create Engagement, Shared Purpose, and a Culture that Can Adapt to Change by Kursat Ozenc and Margaret Hagan

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