1043: Elite Sales Strategies, with Anthony Iannarino
Sales Strategy & Enablement by Revenue.io
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The Value of Bringing in a Strong Tie Sales Person
The idea of bringing in a sales person that is a weak tie but has a different set of information is hugely valuable. When you start thinking about this group think that everybody believes the same thing, you're ignorant about most things. You have very little domain authority in just about anything. And when you need real help, you go to somebody who spent their whole life. Andy wrote a book. It's like 40 years of sales wisdom. For 20 some dollars in six hours, you're going to have a different perspective than you had that will help you make a better decision about what you do. That's what we're trying to do is go be one up and then be one down too
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