Co-Founder of Deem Journal, designer Nu Goteh was born in Liberia and came to the US with his family as a refugee at the age of 3. His first career ambition, as a model son of African parents, was to become a doctor / lawyer. But as a sneakerhead, skater, and early-adopter of the internet, he kept making opportunities for himself in marketing, promoting, and graphic design. He even landed a job at Puma while he was only a Sophomore in college. After successful roles at Red Bull and Sonos, he was comfortable in his talent for adding value and creating desirability for brands, but uncomfortable with being fast-tracked to the top of “cool black guy stuff,” a pigeon-hole that felt too small for his aspirations and skills. So he went back to school for a Master’s in Strategic Design and Management. Now, as a founding principal of Room For Magic, Nu is using his unique talents to address complex creative challenges and facilitate equitable exchange between brands and communities. As if that weren’t enough, Nu along with Marquise Stillwell and Alice Grandoit (his partner at Room for Magic), have founded Deem Journal, a deeply thought-provoking publication centered on design as a social practice. Now, with issue 3 Envisioning Equity, recently released, Deem is leading the way in presenting meaningful narratives around the process of design, and helping us all grow, heal, and imagine new possibilities in the process.

Clever is hosted and produced by Amy Devers, with editing by Rich Stroffolino, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.

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