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414: Jonah Berger | How to Change Anyone's Mind

The Jordan Harbinger Show

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Understanding Behavior Through Challenges

This chapter explores the unexpected consequences of the Tide Pod Challenge, illustrating how marketing strategies can backfire when met with reactance. The narrative delves into the psychology behind decision-making, highlighting the importance of autonomy and personal choice in behavior change. It emphasizes the effectiveness of guided questions over commands in influencing actions, using various examples to discuss the complexities of persuasion in advertising and public health campaigns.

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