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Ep. 195: The Instagram Effect with Kristie Dash & Co-Host Maya Allen

Fat Mascara

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The Importance of Video in Beauty Stories

I know the media industry has pivoted to video, but especially on Instagram, and within the beauty community, beauty enthusiasts love video. So is this something that should live on the grid or Instagram stories? Because I feel like a lot of people, like five years ago, were like, you know, you need to post two things for the grid every day. And now, like, there are people who are very active on social media. Look at their grid and they haven't posted since Christmas. That's bad.

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