2min chapter

Planet Money cover image

When Subaru came out (Classic)

Planet Money

CHAPTER

Suberp's Subscription Marketing Isn't Working, Right?

The all electric 20 22 bolt e u v vehicled chief engineer jeremy short shares how the growing interest in electric vehicles inspired him to make the e u v a good fit for more customers. Pamderdarian has a theory about this: since the nineties when this started, so many more people are just living out and what was niche is now much more main stream. So niche marketing is kind of passe, right?

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