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ESTO’s Keynote on Artificial Intelligence with Chris Collins

Brand USA Talks Travel

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Implications of AI Implementation and Addressing Hallucination in Brand USA

Exploring the potential impacts of implementing AI in Brand USA, including AI recommending tourists to go to Canada instead of the United States, the importance of selecting the right language model with the right level of security, and mitigating hallucination in AI through training and setting boundaries on the context of the prompt. Reflecting on consumer acceptance and the evolution of AI technology.

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