Innovation in Restaurant Industry

The chapter delves into the development of a new restaurant concept called Kernel, which focuses on better quality food, eco-consciousness, and futuristic technology. It also explores the importance of customer feedback in refining the ordering system and customer experience, as well as the evolution of the menu to include more options while prioritizing real, whole ingredients. Additionally, the chapter discusses Chipotle's journey to success, resilience in the face of challenges such as foodborne illnesses, and the establishment of enhanced safety protocols to regain customer trust.