
NBC 785: Tom Ruwitch: Why Storytellers Sell More and Have More Fun Doing It
Natural Born Coaches
00:00
The Three E Method of Storytelling
Marketing expert says clients will like you if they know your story. He recommends using the three E's: empathize, envision and enable understanding. Tell something that in effectively is a fable or a parable to show why people should care about you.
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Transcript


