
#2 Ways to get to $100M in ARR | Tim Soulo, CMO Ahrefs
Bootstrapped Stories
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Are You a Marketing Analytics Agnostic?
Marketing helps you on so many levels other than simply counting how many leads or how many customers are you got from a certain ed or a certain article. We don't do any abitesting at all, and we are pretty marketing analytics agnostic. So as for the distot process behind the trial? Ye, we had ta incredible amount of abusers. I also vividly rememberow how it happened. Ah, we recounted how many people are using the trial versus how many paying customers we had. And we realize that twice more people are using our pay trial at any point in time than we had paying customers. But de, i actually smiled whi while you said ab ing, because we
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