4min chapter

99% Invisible cover image

Chick Tracts

99% Invisible

CHAPTER

The Life and Times of a Chick Tract Reader

Since chick publications started in the mid 1960s, it has sold more than one billion tracts. Collectors are mesmerized by their edginess and kitsch. Many of these comics are filled with some ugly and dangerous messages,. The Smithsonian regards chick tracts as American religious artifacts. So what is it about these tiny inflammatory comic books that has allowed them to not just survive, but spread across the planet for the past six decades? The answer lies in the rise of the larger-than-life artist behind the tracts.

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