Value Validation Project Example: Away Luggage | Ep #213
The Dream Job System Podcast
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Millennials Want a Premium Experience When They're Traveling
A study found that millennials are willing to pay a little bit more for a premium experience when they travel. The company is looking at how it can use technology and brand awareness to increase the perceived value of their products. One idea: An away suitcase with a clear plastic bag, which would be visible on security conveyor belt. Another was an away blanket so you could wash your own blanket before getting on plane.
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