Millennials Want a Premium Experience When They're Traveling

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A study found that millennials are willing to pay a little bit more for a premium experience when they travel. The company is looking at how it can use technology and brand awareness to increase the perceived value of their products. One idea: An away suitcase with a clear plastic bag, which would be visible on security conveyor belt. Another was an away blanket so you could wash your own blanket before getting on plane.

Austin shares a detailed example of a Value Validation Project for Away Luggage!

Time Stamped Show Notes:

[0:30] - Value Validation Project for Away Luggage

[0:53] - Client’s background

[3:03] - Researching the target company

[4:36] - Present 3 ideas for improvement

[9:01] - Pay attention to the details

Have questions about how to create your own Value Validation Project? Text them to Austin at (201) 479-9511.

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