3min chapter

Data Skeptic cover image

Dark Patterns in Site Design

Data Skeptic

CHAPTER

Are the Patterns More Effective Than Others?

Nearly 60% of the participants identified five, six, seven, eight or all the nine. A lot of patterns are identifiable once you know about them and take time to look at what you're having in front of your eyes. So it's also a question of convenience. Some patterns might not have a very positive influence on our behavior, but we don't mind because actually we really want to binge watch.

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