Does Branding Have a Branding Problem?

Sunger Shunker is a psychologist and professor of marketing at the wharton school. He says branding in it of itself is neither inherently good or bad. And why not use it as a force for change, as something powerful and positive? Juanna merlo helped to develop the visual identity of our show by designing the hidden brain logo. If you'd like to learn more about my new book, useful delusions, go to hidden brain dot org slash books....