The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

00:00

What's the Value of the Community?

The future of marketing is going to be building a brand that people know about, like and trust. There's this whole other top of funnel that you're not listening to, right? You have 5% of your buyer's time during their eval or 85% of decisions already made before they ever hit that landing page I'm talking about. Well, where is that happening? Well, it's happening in these conversations.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app