Conscious Creators — Make A Life Through Your Art Without Selling Your Soul cover image

James Guldan — How to 10X Your Creator Business: Lessons from $1 Billion+ in Course Sales

Conscious Creators — Make A Life Through Your Art Without Selling Your Soul

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Do You Price Anchor Anything?

Never price anchor anything. Like if you're going to say a price, do that and then get bonuses, right? Like never lower your price. It's almost always a better idea to figure out a bonus structure or something else to add on so that it seems like your price will always stay the same. This is such an important thing. I don't know if you remember this. An Instagram star with like two million followers who tried to sell t-shirts and she sold 36 t-shirts. That just underscores the importance of like doing the audience research and like the psychographics and stuff.

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