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172. Ed Bernstein, Edward M Bernstein and Associates — Win the Long Game: High Visibility and Consistency
Personal Injury Mastermind
The Importance of a Niche in Marketing
"We've hit that saturation point. And it's time to look at no other modes of marketing," he says. "I do think that a niche is important, whatever your niche is." He adds: "You need to figure out who you are and then stay that person when you market"
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