#159 – James Kemp on WooCommerce Innovations and Trends in Selling Online
WP Tavern
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WooCommerce: The E-Commerce Powerhouse
This chapter examines the influential role of WooCommerce in the WordPress ecosystem, revealing that about 37% of e-commerce sites rely on its platform. It discusses growth trends in e-commerce driven by the COVID-19 pandemic and technological advancements, as well as the implications of AI integration and the diverse user demographics of WooCommerce. Additionally, the chapter explores the challenges of balancing feature development to suit both small merchants and larger enterprises while maintaining platform efficiency and security.
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