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Seo
The first position gets like 36% of the clicks, first position. But then when you go down to fourth, I believe it's like 6%. So moving up from eighth, which is like half a percent, the first is the biggest increase ever. The people read more of the content and the people fill out more of the right forms,. They book calls better and they just better people on the end of the phone. And so what I've found from my own business is the fact of like the clients that come through SEO, better clients and clients come through paid ads to.