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The Path to Success: Delivering on Promises (with Lewis Howes) Pt.2 - | Ep 661

The Game with Alex Hormozi

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The Launch and Success of a Recent Book, Advertising, and the Value Equation

Learn about the launch and success of a recent book, the purpose of the book, and how it differs from their previous book. Discover the importance of advertising and making your product known, and understand the value equation and its relation to customer value. Explore the eight components of the advertising cycle.

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