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What it Takes to Build a BI Platform | Colin Zima, CEO of Omni

Infinite Curiosity Pod with Prateek Joshi

CHAPTER

Building a BI Platform: Insights and Strategies

This chapter explores the vital role of SQL in the business intelligence landscape and the ongoing development of a new BI product. It underlines the importance of customer feedback in shaping and refining the platform, highlighting successful outreach strategies and unconventional marketing tactics. Additionally, the chapter discusses the complexities of product positioning and the need for effective design in catering to both buyers and users in enterprise software.

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