RV E20 - The Idea of Marketing is Broken | TikTok Live 23
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Sales and Revenue R&D Are Very Different Functions
Sales and revenue R&D, if we look at it in my context, are very different functions. I think the main focus of a company with two marketers, the marketers should be focused on how do we understand customers deeply? And so let's just pretend that they're focused on what most 10 million pound businesses make the mistake of is that they haven't done anything about the strategy. The first step is how are we going to structure the marketing team at our company because we need a team focused on product strategy and innovation. We need people focused on the Revenue R&D function that most companies confused with demand gen today.
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