The House on the Rock

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The house on the rock is not like any place you've ever been. In 19 39, alex jordan junior couldn't find a job, so he came up with a con. He had his girl friend lure rich business men to their apartment, and while they had sex, alex would take photos from his hiding place in the closet. It's unclear if it was senior's fury or encouragement that pushed junior to build his hideaway out on top of deer shelter rock. But by the 19 fifties, the house junior built was legendary for its wild parties. And often people would just show up unannounced, hoping to get a closer look. By 19 59, senior had

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But first a look back to a road trip I took to the American heartland in Wisconsin a few yerars back. We visit the house on the Rock and the forevertron. Even though Alex Jordan’s tourist attraction is one of the most visionary unique places in the world you still won’t find it on any of the official Wisconsin art environment maps. This never bothered the guy who put it together Alex Jordan Jr, in fact the whole place was built on the idea of sticking it to the official arbiters of culture, plus it pulls in millions of dollars a year in admissions fees! Plus the Forevertron, a place built on the idea of escape from pain, suffering, and failure.