How Do You Design a Faction Identity?

There's a lot that goes into our faction design. You've got the unit roster, you the tectre, you have the unit orso the abilities and up grades. And there's just so many different layers to be applied to a faction and then bring them all together. We're always asking our players, is there enough new with the factions? So we non we add any new units, then dress on battle groups on top of each other. I think this is a brand new game in the end, because i don't know if people will like it as well - but hopefully they'll love it!