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2min chapter
Winning Brands Play by Different Rules
Marketing Against The Grain
How to Change Perception When You Don't Have Much Capital
Where you start on perception really truly matters. The best way to do that is to say the universal truth of your audience That they're not saying. Your audience believes or feels something that might be counter intuitive to your company, but if you say it out loud, it's better.
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Listen to the best highlights from the podcasts you love and dive into the full episode