Mike Taylor - Marketing Measurement Systems in Practice - An all-purpose guide & overview S3 Ep25 (part 6 of 6)
Champagne Strategy
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How to Get to the Heart of the Problem, Right?
When you're purchasing marketing services, the key negotiation technique is to deny that something is working. "The only time I knew things were going bad is the more they talk to me," he says of his agency days. It's actually easier to make the emotional argument for budget than it is to make the financial argument,. And you need both.
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