339: Outseta: Finding the Right Target Market for Your SaaS Startup - with Geoff Roberts
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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What's the Biggest Marketing Channel?
SAS' growth has come from content marketing, he says. "I almost exclusively write when I feel inspired and like I have something to say" He doesn't publish on any sort of calendar or set a certain number of blog posts per month. SAS is also working with Stripe and Webflow in order to get more customers.
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